Aces from the Heart – Tennis and Charity
In 2015 BNP Paribas launched an initiative titled Aces from the Heart. This initiative supports different social and self-helped projects aiming environment protection, gender equality and youth inclusion. Since 2015 nearly €600,000 has been donated worldwide.
The Aces from the Heart campaign takes place during the Billie Jean King Cup by BNP Paribas Finals, a tennis tournament organized in Prague in the first week of November 2021. For each ace scored by the players, 50€ will be donated to the Czech charity organization “People in Need”, to support social and educational projects helping children in the Czech Republic, especially children in excluded localities. With this financial contribution “People in Need” will support children who join their educational programs – pre-school, primary and secondary school pupils and students.
BNP Paribas & Tennis
BNP Paribas’ involvement in tennis dates back to 1973, one of the longest partnerships in the history of sport. Today we are the number one sponsor of tennis at all levels and tennis plays a central role in BNP Paribas development strategy helping to promote and grow our brand across the world. However, BNP Paribas goes beyond the simple aim of highlighting our brand.
We are a committed and active partner. The slogan ‘We are tennis’ underlines this determination to promote the sport of tennis for all and in all its forms.
BNP Paribas’ commitment to tennis is not limited to just the professional game. The company is involved in numerous leagues and national federations, we work hand in hand with junior competitions and amateur tournaments and our aim is to support all tennis players and lovers of the game. That’s why we LOVE TENNIS, because WE ARE TENNIS and that’s why we support the 3T initiative.
In 2016, BNP Paribas S.A. – Sofia Branch continued its partnership with the Bulgarian Tennis Federation supporting the new ambitious programme Tennis Team Talent (3T) designed to help young Bulgarian talents to reveal their full potential.
What makes 3T special for us:
Bulgaria is one of only twelve countries worldwide with a representative in both the men’s and women’s top 50.
Unfortunately, youngsters who show potential talent are hindered in their development by a lack of international competitions, often resulting in a sense of resignation and abandonment after the age of 15.
The 3T Project allows selected kids to participate in several tournaments part of the Tennis Europe tour, the best preparatory tour for accession to ITF and ATP classification.
During its first year, in 2016, the 3T Project was extremely successful – both teams have won 21 titles out of 48 possible!
On behalf of BNP Paribas I wish the Bulgarian Tennis Federation and the 3T team the best of luck in the second year of the project.
BNP Paribas is proud to support and contribute for the talent development of the young tennis players.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.